Marketing or advertising your website with articles remains a highly effective strategy. It does not require excessive time investment or writing skill, either. By applying themselves intelligently, many webmasters run great article programs with a little effort. This article will share a few handy hints for making an article marketing campaign more effective and less time-intensive.

Start a blog. Blogging can be an effective means to draw attention to your website – especially if you have something worthwhile to say. Start a blog and leave reciprocating links on your website’s main page. You have nothing to lose by doing this and a great deal to potentially gain.

Have a point and then get to it. Readers want you to do something with your article, whether it be solving problems, answering questions or devising new solutions. Keep this in mind as you write your article to stay on track and give your audience what they deserve, which is a well-written article, helping them with a subject they’re interested in.

Once your EzineArticle has been approved, submit that article to other major article directories, like Buzzle, ArticleAlley, and ArticlesFactory. Most major article directories do not have the follow tag. It is still important to submit them to these directories, because articles from these directories still do rank well, overall.

When writing an article, make sure you are aware of the word count required. A well-written article may not be accepted because there are not enough words. If there is no way for you to know how many words you have written, there are always word counters online.

Subscribe to your competitors’ RSS feeds to keep tabs on the article marketing competition. The same features article writers use to make getting their information out to the readers, also makes research on them a breeze. A quick survey of each new article published by a competitor, keeps a writer up-to-date on the trending topics and the latest strategies.

Try to avoid spreading yourself too thinly when you’re working to become a successful article marketer. You do not have to sign up for every single site out there or submit your articles to every single directory you find. Pick your battles wisely because you will need to put a lot of detail into each trail you start to blaze.

A short, 500 word article with an introduction that catches their attention is what you need. Reel them in quickly. Readers have less of an attention span online than they do offline. Explanations and details can be added in the body of the article, but the sale is made in the first few lines.

These are just a few of the ways to start or improve a great article marketing campaign. Unlike other online marketing strategies, article marketing is highly individual. There is no magic solution for every campaign, and that is a good thing. There are many paths to success, and an interested website owner can find one that suits his or her site perfectly.